We are Musicians and Educators

San Diego Music Studio started in 1994 as a small in-home business in downtown San Diego. Today, San Diego Music Studio is a robust music retail operation with sheet music, instruments, and a pro instrument repair facility. The store is known for its advocacy, community-based programs, and extensive lesson program, which has taught thousands of music makers in San Diego.

Robin Sassi, store owner, and Kimberly Deverell, Director of Music Education and Advocacy at San Diego Music Studio, have worked together for the past 25 years to bring their vision of a musical community to the region. Combining their passion and dedication to music outreach, both have worked to empower through music. Robin heads The Philippines Ukulele Project, which provides ukuleles and music lessons to children at-risk in the Philippines. Kimberly is an active member of WON (Women Of NAMM), advocacy for music in Washington D.C., and is a NAMM Board Member.

San Diego Music Studio has been a NAMM Top 100 Dealer for each consecutive year from 2013 to 2021, received the NAMM Music Makes a Difference award in 2019, and awarded Best Single Store Dealer 2019 and 2021, Best Clinics 2020, Best Community Service 2021, and Best Customer Service 2021 by Music & Sound Retailer.

Come in and see us!


As more women enter the industry, we take a look at how

the inclusion of women affects the music products industry

— from the corporate boardroom to the retail show floor.

They were also featured on SWIM (Smart Women In Music).

New Podcast: Robin Sassi & Kimberly Deverell, San Diego Music


The leadership powerhouse duo from San Diego Music, President Robin Sassi and Director of Educational Development Kimberly Deverell, talk shop—literally—with Natalie and Stephanie during our 20th episode of “SWIM Masters” to date.